LEAVE NOTHING TO CHANCE

 "Stuart convinces us that Luck can be generated and multiplied"

-Salim Ismail (Singularity University and XPrize
and bestselling author of Exponential Organizations)

STAND OUT IN A WORLD OVERLOADED WITH CONTENT

“Stuart has cracked the code.
He solves the algorithm at the heart of luck”

- Verne Harnish (Founder Entrepreneur's Organization (EO)
and bestselling author of Scaling Up (Rockefeller Habits 2.0)

Buy the book that teaches the 10 powerful principles that create the Formula For Luck and enable you to build a winning Luck Mindset .

AVAILABLE NOW

BUY IT HERE

Download the Foundations of Luck Workbook that uses exercises and practices to help you apply all 10 Principles in your daily life.

FOR MEMBERS

JOIN HERE

Contact our elite team of coaches who can deliver life-shaping workshops and coach you both virtually and in person.

1 on 1 COACHING

BOOK HERE

The
Book

Buy the book that teaches the 10 powerful principles
that create the Formula For Luck and enable you
to build a winning Luck Mindset.

AVAILABLE NOW

BUY IT HERE

The
Workbook

Get your free copy of the Foundations of Luck Workbook
that uses exercises and practices to help you apply
all 10 Principles in your daily life.

FOR MEMBERS

GET IT HERE

The
Workshops

Contact our experienced team of coaches who can
deliver highly impactful workshops and coach you
both virtually and in person.

1 on 1 COACHING

BOOK HERE

The
Book

Buy the book that teaches the 10 powerful principles that create the Formula For Luck and enable you to build a winning Luck Mindset .

AVAILABLE NOW

BUY IT HERE

The
Workbook

Download the Foundations of Luck Workbook that uses exercises and practices to help you apply all 10 Principles in your daily life.

FOR MEMBERS

JOIN HERE

The
Workshops

Contact our elite team of coaches who can deliver life-shaping workshops and coach you both virtually and in person.

1 on 1 COACHING

BOOK HERE
Luck isn’t something that strikes at whim. It’s an attitude, leadership approach, life strategy . . .
and you can learn it in ten simple steps

This book harnesses the power of real-life case studies to show readers exactly how to get lucky. It solves the algorithm at the heart of luck, sharing stories from today’s “luckiest” leaders, entrepreneurs, and businesspeople to create a compelling case for how luck can be learned.

“Stuart solved a puzzle I’ve wrestled with for decades: The Formula for Luck, with its well-researched 10 Principles of the Luck Mindset, shows us that we can influence the probability that luck will be an ongoing part of our life journeys.”

– Jack Daly ( three time #1 Amazon bestselling author and CEO Coach )

THE FORMULA FOR LUCK IS COMPRISED OF 10 POWERFUL PRINCIPLES THAT DEVELOP A LUCK MINDSET – THEY ARE COMPRISED OF OUR HABITS, BEHAVIORS AND ACTIONS.

HABITS OF LUCK

These are everyday habits, like building blocks and are qualities we can practice developing at any time and under most circumstances.

BEHAVIORS OF LUCK

These depend on our responses or reactions to outside stimuli within an overall system, are responsive in nature and more bound to situation and circumstance.

ACTIONS OF LUCK

These are conscious and purposeful undertakings, they’re what we do with awareness and intention and without which the others are likely to go unrealized.

THE LUCK MINDSET™

Evolve from a fixed mindset (your potential is limited) to a growth mindset (your potential can be developed) to a luck mindset (your potential can be manifested and is unlimited).

The total available luck in any system can be represented by the following formula:

The Formula for Luck reminds us that we are ultimately in control of not only acting on Luck when it is available to us, but much more importantly that we are capable of generating it through developing key habits and multiplying it though leveraging key behaviors.
The Formula for Luck teaches the Luck Mindset™ which fundamentally enables you to harness a powerful set of 10 principles which are responsible for more than 2/3rds of all your outcomes.
“The Formula For Luck just plain works. It provides us all with a powerful and learnable set of principles which guide us towards our full potential and instill within us the ability to generate incredible personal and professional outcomes.

– Gino Wickman ( bestselling Author of Traction and Entrepreneurial Leap )

THE FORMULA FOR LUCK
IS COMPRISED OF
10 POWERFUL PRINCIPLES

5

HABITS

CURIOSITY
PASSION
CONNECTIVITY
POSITIVITY
EMPATHY

3

BEHAVIORS

ADAPTABILITY
SITUATIONAL AWARENESS
SERENDIPITY

2

ACTIONS

CHOICE
FAIL FORWARD

If Tina Tuner had instead asked the question “What’s Luck Got To Do With It?” the answer would have been EVERYTHING.

THE QUESTION REMAINS - WHY AREN'T WE ALL MORE LUCKY?

THE LUCK MINDSET™

If it is as simple as what the famous Roman philosopher Seneca wrote that “Luck is what happens when preparation meets opportunity.” then why aren’t we all lucky? The Answer is our LUCK MINDSET

Whilst Seneca started us down the right track, this phrase has endured but has lacked any obvious instructions as to how we might be more prepared or generate more opportunity. What we now know is there is a simple yet powerful formula we can apply to build a LUCK MINDSET.

a copy of the
LUCK MINDSET™

a copy of the
LUCK MINDSET

THE LUCK ASSESSMENT

“If you can't measure it,
you can't improve it.”
– Peter Drucker.

Our research has shown that not only can we generate Luck, but we can also measure it.

Through working with thousands of CEO’s we have developed the Formula For Luck
Assessment, which takes only a few minutes to complete and which will:

  • analyze your competencies against the 10 Principles,
  • assess your relative strengths and weaknesses,
  • provide you a Score relative to 1,000’s of other CEO’s, and
  • identify critical steps you can start taking today to dramatically increase your
    Luck and improve your outcomes.

Want to find out how lucky you really are ?

KNOW YOUR
SCORE
100%

If John Lennon was still
with us he would have
asked us to…

ABOUT THE AUTHOR

Stuart is a passionate and experienced leader who over the past 20+ years has founded multiple successful companies; leveraging innovative processes and an entrepreneurial mindset to deliver remarkable shareholder value.

He is known for founding and leading global data rights company Trunomi to win over 40 industry awards; and was individually named as #27 on the list of “Top executives changing the future of banking” by Bank Innovation, Barclays Rise Entrepreneur of the Year Award in 2017 and Most Influential FinTech CEO of the year for 2019 by CV Magazine.

He is a graduate of McGill University, a multiple award-winning member of the Young Presidents Organization, where he leads approximately 3,800 CEO’s throughout the entire Eastern seaboard of the USA.

Stuart holds 6 issued patents and has 9 further patents pending; has been published in Forbes, TechCrunch, NBC and Inc Magazine amongst others, and was a TEDx speaker in 2015 on the Future of Personal Data & Privacy.

 

ENDORSEMENTS

Stuart has applied his genius to two of my companies and I strongly recommend him for any individual or company that wants to accelerate achievement using his proven methods and revolutionary concepts.

James Donnelly – CEO Grid Systems and Castle Group of Companies

Stuart guided me from a position of digital obsolesce to a sustainable, contemporary digital growth model. He is also a joy to work with – authentic, genuine and very passionate about helping others succeed.

Jennifer Maanavi – CEO Physique 57

Stuart is a visionary and evangelist of the highest order, who is deep thinking, charismatic and a pleasure to work with.

Shawn Brown – CEO Trunomi

Stuart exceeded the expectations of the attendees! His presentation was rated the best of the day and what a way to kick off the event!

Michael Smith – CEO & Brand Strategist – Linx Communications

Rather than shift towards the efficient frontier, Stuart is programmed to create a whole new one.

Kathleen Reardon – CEO – Hamilton Reinsurance

We were all impressed by your professionalism and charisma and the information you shared was highly topical, very instructive and of huge value to all our attendees.

Oksana Krutybich – Director, Partner Relations – Miratech Group

Thought provoking, brilliant and passionate about guiding me to enduring success are just a few traits to describe Stuart Lacey. Not only does he have a genuine interest in helping you succeed, he will bring you the tools you need to bring your business to new heights.”

Tania Cazin – President – Stalwart Sales Training and Consulting

MEDIA COVERAGE

TALKS

THE LUCK MINDSET

How to develop evolve beyond a growth mindset to a luck mindset (where your potential can be manifested and is unlimited).

THE FORMULA FOR LUCK

An introduction to the 10 principles of the Formula For Luck and how you can start to use them to 2/consistently generate and capitalize on luck

LEADERSHIP & CULTURE

Drive engagement through mastering the combination of passion and progress, unleashing the potential in teams and building employee retention.

THE ADAPTABILITY QUOTIENT

Elevate your game by understanding that IQ and EQ alone are insufficient to be a great leader. Build resiliency and become Anti-Fragile.

LEANING INTO SERENDIPITY

Learn how to recognize and capitalize on the 3 kinds of serendipity and unleash its power to create more luck and 10X your outcomes.

HAVE YOU EVER ASKED WHY SOME PEOPLE ALWAYS SEEM TO BE IN THE RIGHT PLACE AT THE RIGHT TIME? IT’S BECAUSE LUCK DOES NOT HAPPEN TO YOU, YOU HAPPEN TO LUCK.

WORKSHOPS

MASTERING THE LUCK MINDSET

½ to full day workshops on how to develop and evolve beyond a growth mindset to a luck mindset (where your potential can be manifested and is unlimited).

THE FOUNDATIONS OF LUCK

Everything you need to know about how to master the 10 principles of the Formula For Luck which are responsible for 2/3 of all your outcomes.

THE HABITS OF LUCK

Use exercises focused on the 5 Habits to build your luck muscles and make the creation of luck a daily habit and systematic part of your plan for daily success.

THE BEHAVIORS OF LUCK

Focus on the 3 systemic principles that can magnify your upside and minimize your downside - train yourself in awareness, adaptability and serendipity.

THE ACTIONS OF LUCK

Learn the techniques of conscious and purposeful undertaking – use intentionality to Act & Ask your way to luck. Learn how to embrace failure and turn it to your benefit.

AVAILABLE NOW

ACCLAIM FOR The FORMULA FOR LUCK

2019 OWL AWARD WINNER

Outstanding Works of Literature

“JAMIE MUSTARD CRACKED THE CODE”

– FORBES Publisher, Rich Karlgaard

“The FORMULA FOR LUCK IS A STANDOUT, AS USEFUL AS IT IS ORIGINAL”

– FAST COMPANY Co-Founder, William C. Taylor

“A ROADMAP FOR EACH OF US TO BE HEARD IN THE NOISE OF OUR NEW DIGITAL LIVES”

– DAN PINK, NYT Best-selling Author, DRIVE and WHEN

“FASCINATING.”

– PSYCHOLOGY TODAY

“A NEW ERA OF LITERATURE.”

– FLAUNT

“AN ICON IS BORN.”

– VORTEX

“WHY CERTAIN THINGS STICK AND OTHERS FADE FROM MEMORY–WE’RE NOT JUST TALKING ABOUT NIKE–OR BIG BUSINESSES–THIS IS FOR INDIVIDUALS”

– ABC NEWS

The total available Luck in any system is comprised of the following:

CHANCE = 1%

GENETICS = 8%

EFFORT = 25%

MINDSET = 66%

TOTAL LUCK = 100%

FOR CONSULTING + WORKSHOPS CONTACT:

Shaw Thomas
Managing Partner
The FORMULA FOR LUCK

FOR PUBLICITY CONTACT:

Tanya Wardell
BenBella Books, Inc.

214.750.3600, x105

FOR SPEAKING CONTACT:

Michael Humphrey
NEXTUP Speaker Management

973.792.8200

FOR LITERARY INQUIRY CONTACT:

Maryann Karinch
The Rudy Agency

970.577.8500

HAVE YOU EVER ASKED HOW OR WHY SOME PEOPLE ALWAYS SEEM TO BE IN THE RIGHT PLACE AT THE RIGHT TIME? IT'S BECAUSE LUCK DOES NOT HAPPEN TO YOU,YOU HAPPEN TO LUCK.

THE DRAG

ICON YOURSELF, CUT DRAG

DRAG is the deep, often hidden, chasm between understanding yourself–your true value–as a brand, an art, a product, message, innovation or endeavor–and what your audience truly cares about.

In order for us to communicate who we are and engage anyone effectively, we need to know our own immediately understood Block or Icon’d self… or we experience drag.

If you don’t understand what about your offering your target market most cares about–and haven’t created a ROAD SIGN to communicate it–you are not only experiencing financial loss, loss of market share and inefficiency, but you are experiencing the frustration, that deep nag, that you could be doing more.

No matter how successful you are, if you know in your gut “If the world only knew” you would be even more sought after, then DRAG is weighing down and holding back not just you but your entire company and its prosperity.

DRAG =

Lost Income

Limited Reach

The Deep Nag, frustrated thought, “If the world only knew…“

Tireless Longing to be Meaningfully Seen, Heard and Identified for your highest potential–– our best selves, brand, product, idea or offering.

The FORMULA FOR LUCK WORK + TALKS

CONSULTING + WORKSHOPS

H. Shaw Thomas

Managing Partner
The FORMULA FOR LUCK

SPEAKING

Michael Humphrey

CEO, NEXTUP Speaker Management
973.792.8200

PUBLICITY

Tanya Wardell

BenBella Books, Inc.
214.750.3600, x105 817.808.5109

LITERARY INQUIRY

Maryann Karinch

The Rudy Agency
970.577.8500

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